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News
Interview | India will be a crucial market for Ikea over the next 50-70 years: Patrik Antoni
3+ hour, 54+ min ago (829+ words) Q. You have been associated with Ikea’s India journey from the beginning. How do you look at the market today? When we look at India, we see a market with strong demographics, rapid urbanisation and a growing aspiration to create better…...
Reassembling Ikea in India
4+ hour, 21+ min ago (467+ words) The model itself wasn’t broken, but the consumer had changed. Antoni says that shift in thinking extends beyond products to the stores themselves. For decades, Ikea’s global model revolved around giant destination stores. But the rise of ecommerce has fundamentally…...